The BA in Mass Communication is the degree of choice for students seeking a career in public relations. PR is about influencing, engaging and building a relationship with key stakeholders to shape and frame the public perception of an organization. The Mass Communication PR track is a hybrid of simulated classroom activities and real-world experience via several required internships. In addition to mastering the latest technological tools for communications, students are encouraged to build their own online presence/brand throughout their college career.
Students acquire various skills in the program including professional communication, AP Style writing, social media strategies, and persuasive techniques. As a communications professional, you will always be learning something new.
Why should I choose Mass Communications?
Journalism and public relations are fields that play an important role in informing people and building support for activities, organizations, and businesses at every level of our society.
What are some courses I will take?
- Intro to PR
- Advanced PR
- Special Topics in PR
- Seminar in PR
- PR Internships
Taking it to the Streets
Chris Stroup is a 2016 Mass Communications graduate. He currently works as an Art Director at The Richards Group in Dallas. He joined The Richards Group in 2016 and quickly became an integral part of the brand creative content team, where his visual storytelling skills have regularly been on display for clients including AT&T, Dr. Pepper Snapple Group, The Salvation Army, Girl Scouts, and Reunion Tower. You might have even caught his work in Times Square for World Pancreatic Cancer Day. He was most recently recognized in Ad2Dallas’ 32 Under 32 for the outstanding work he has done early in his career, and for the passion and motivation that got him there.
What are some career options?
With a degree in Mass Communication, your future is open to many job opportunities:
- Brand Journalism/Content Creation
- Corporate/Marketing Communications
- Media Relations
- Reputation Management
- Social Media
Who is hiring UMHB students?
UMHB mass communication students have found success in many different areas:
- EA Sports
- Richard's Group
- Dwyer Group
- Temple Chamber of Commerce
Where can I go to grad school?
Many mass communication students have continued their education at these schools:
- University of Mary Hardin-Baylor
- University of Texas
- Hardin Simmons University
- University of Oklahoma
Why study mass communication at UMHB?
UMHB has a Student Event Planners Association (SEPA) Chapter. The Student Event Planners Association is a professional organization that caters to millennials in the event planning and hospitality industry. The mission of SEPA is to develop student event planners into professionals. This is a great way for PR majors to hone their leadership skills and gain valuable insights from industry professionals.