Journalism and Public Relations

The BA in Mass Communication is the degree of choice for students seeing a career in journalism or public relations. Journalism stresses the development of writing skills that will help students write accurate and engaging pieces for print or web, while public relations is about influencing, engaging and building a relationship with key stakeholders to shape and frame the public perception of an organization. The Mass Communication program is a hybrid of simulated classroom activities and real-world experience out in the field via internships. In addition to mastering the latest techological tools for communications, students are encouraged to build their own online presence/brand throughout their college career.

Photo of Tessa Morales

Tessa Morales

Student

Students acquire various skills in the program including professional communication, AP Style writing, social media strategies, and persuasive techniques. As a communications professional, you will always be learning something new.

Tessa Morales

Student

Why should I choose Mass Communications?

Journalism and public relations are fields that play an important role in informing people and building support for activities, organizations, and businesses at every level of our society.

What are some courses I will take?

  • Photojournalism
  • Copy Editing
  • Law and Regulation of the Mass Media
  • Broadcasting
  • Print Communication
Profile Photo of Taking it to the Streets

Taking it to the Streets

Chris Stroup is a 2016 Mass Communications graduate. He currently works as an Art Director at The Richards Group in Dallas. He joined The Richards Group in 2016 and quickly became an integral part of the brand creative content team, where his visual storytelling skills have regularly been on display for clients including AT&T, Dr. Pepper Snapple Group, The Salvation Army, Girl Scouts, and Reunion Tower. You might have even caught his work in Times Square for World Pancreatic Cancer Day. He was most recently recognized in Ad2Dallas’ 32 Under 32 for the outstanding work he has done early in his career, and for the passion and motivation that got him there.

What are some career options?

With a degree in Mass Communication, your future is open to many job opportunities:

  • Brand Journalism/Content Creation
  • Corporate/Marketing Communications
  • Media Relations
  • Reputation Management
  • Social Media
  • Speechwriting

Who is hiring UMHB students?

UMHB mass communication students have found success in many different areas:

  • Disney
  • EA Sports
  • Richard's Group
  • Dwyer Group
  • Temple Chamber of Commerce

Where can I go to grad school?

Many mass communication students have continued their education at these schools:

  • University of Mary Hardin-Baylor
  • University of Texas
  • Hardin Simmons University
  • University of Oklahoma

Why study mass communication at UMHB?

UMHB has a Student Event Planners Association (SEPA) Chapter. The Student Event Planners Association is a professional organization that caters to millennials in the event planning and hospitality industry. The mission of SEPA is to develop student event planners into professionals. This is a great way for PR majors to hone their leadership skills and gain valuable insights from industry professionals.

Students on the journalism track have opportunities to gain great hands-on experience by working on the university newspaper, The Bells, or on the UMHB yearbook, The Bluebonnet.

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Page last updated August 06, 2018