Marketing

Marketers move the world forward. They develop new ideas, new products, new markets, and new channels. Businesses and non-profits alike rely on marketing professionals to grow them into the future. At the McLane College of Business, Marketing majors receive a broad-based, skill-centered education in all the major functions of a business enterprise and also are able to develop the necessary expertise to become a marketing professional.

Photo of Caleb Fitzwater

Caleb Fitzwater

Student

I absolutely love the marketing degree program. The classes are active, engaging, and eye-opening, and the professors in the McLane College of Business are incredible. I have learned so much at UMHB, and I feel well-prepared for the rest of my life because of it.

Caleb Fitzwater

Student

Why should I choose Marketing?

Marketers are in serious demand. They are paid to understand people, to communicate, and to exercise great creativity and rational analysis.

What are some courses I will take?

  • Marketing Through Social Media
  • Consumer Behavior
  • Event Marketing
  • Marketing Research
  • Mission-Based Marketing
Profile Photo of Faculty members care for students, even after graduation

Luke Nunnally

Faculty members care for students, even after graduation

Luke Nunnally ’07 was always a businessman. As a student, he launched successful web-based businesses, and he credits professors at UMHB with recognizing and encouraging that entrepreneurial spirit. Today, as the founder and CEO of Squeaky Wheel Marketing, he works with businesses around the country to help them reach their goals through web development, video production, and search engine optimization. “I still talk to one of my business professors. I like to think big and go for home runs, and she’s been such an encourager, even 11 years after my graduation.”

What are some career options?

Marketing majors have thrived in these careers:

  • Social Media Marketer
  • Account Management
  • Marketing Manager
  • Real Estate Agent
  • Sales Manager
  • Marketing Coordinator
  • Online Marketing Specialist

Who is hiring UMHB students?

UMHB Marketing majors have found success in many different fields:

  • Hewlett Packard
  • Scott and White
  • GameStop
  • Fanatics, Inc.
  • Wilson Art
  • LinkedIn

Where can I go to grad school?

UMHB Marketing majors have continued their education at these schools:

  • University of Mary Hardin-Baylor
  • Texas A&M Mays School of Business
  • St. Mary’s University
  • Oklahoma University
  • University of Texas at Austin

Why study marketing at UMHB?

UMHB Marketing students have opportunities to become certified in search engine optimization and to participate in competitive environments at collegiate conferences.

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Page last updated October 17, 2018